Innovation Roles for Managers

Excerpted from a whitepaper produced by The Mangement Centre.

Almost every organisation — charity, public body or private corporation — sees innovation as a key competency for the 21st century. Marketing guru Philip Kotler says, “the only sustainable competitive advantages are creativity and innovation.” His argument goes that since it’s almost impossible to develop a service or product that will not be copied, the only way to stay ahead — or even perhaps to survive — is to keep reinventing the way you work.