Innovation + Integration = Impact
He literally pulled our brochure out of his pocket and said that, finally, he found something he wanted to channel his energies into. He said he and his friends would raise an additional 1,000 smiles ($240,000) in memory of his son.
Bill and Kathy agreed to dedicate a future Operation Smile medical mission to his son, and invited the new donor and his friends to volunteer on the trip and experience firsthand what their generosity would accomplish.
This campaign didn't just transform the lives of thousands of children overseas; it transformed the lives of countless families in the community and introduced many new supporters to our cause, including major-donor prospects and new medical volunteers.
And it also was a brilliant display of teamwork across our organization, banding together direct response, development, marketing and communications, student programs, chapters, and volunteers. Every department had something it wished to contribute and in return was able to see the value in participating.
Tom: We learned that smart integration of message, use of multiple channels and a layered approach to media could yield big results.
Kyla: And pave the way for greater internal collaboration. We're already in the planning stages for our next integrated campaign! FS