Industry News: CDR Fundraising Group Acquires MINDset direct
BOWIE, MD, Jan. 11, 2010 —CDR Fundraising Group, an industry leader in integrated fundraising and marketing for nonprofits, is pleased to announce the acquisition of MINDset direct (MINDset.) By adding MINDset’s specialized services to its capabilities, CDR Fundraising Group has significantly expanded the middle-donor, sustainer and planned-giving marketing programs it can offer its nonprofit clients.
Operating as a division of CDR Fundraising Group, MINDset will continue to provide the nonprofit community with innovative strategies for high-value donor programs. MINDset is a compliment to the company’s current suite of fundraising and marketing services which include direct-marketing and advocacy fundraising, online marketing, list brokerage and management, cause marketing, public relations, major-donor strategy and organizational consulting.
“I’m delighted that the company is expanding its range of capabilities through this acquisition,” said Geoffrey W. Peters, president and CEO, CDR Fundraising Group. “CDR Fundraising Group is a highly effective provider of strategically integrated fundraising services, and with the addition of MINDset, we will be able to help nonprofits raise even more money to advance their missions.”
CDR Fundraising Group has a long history of serving major nonprofit organizations such as Mothers Against Drunk Driving, the Marine Toys for Tots Foundation and the Christian Appalachian Project. MINDset works with some of the nation’s most prestigious national organizations, including St. Jude Children’s Research Hospital and The Nature Conservancy. The acquisition that joined the two successful groups was completed on January 1, 2010.
MINDset’s principal, Kristin McCurry, is pleased to be joining CDR Fundraising Group. “MINDset and CDR Fundraising Group are so well aligned that it was a natural match for us,” she said. “We are both very client focused. We both work with many leading-edge nonprofits and are dedicated to delivering value to grow our clients’ programs. Like other CDR Fundraising Group divisions, MINDset will take advantage of the administrative efficiencies of a large company while retaining the personal touch that is so important in relationships between agencies and their nonprofit partners.”
Jo Sullivan, who recently joined CDR Fundraising Group to lead its Creative Direct Response division, commented, “We are thrilled that Kristin McCurry and MINDset’s team of senior professionals have joined our company. Their leadership in the industry and commitment to the nonprofit community, along with their top-notch services and strategies, will add depth to the work of CDR Fundraising Group.”
CDR Fundraising Group (www.cdrfg.org) is an employee-owned corporation based in Bowie, Maryland, with more than 25 years servicing the nonprofit community. The company provides a full suite of integrated-fundraising services uniquely tailored to each of its nonprofit clients, including direct-mail and advocacy fundraising, online marketing, list brokerage and management, corporate sponsorship and mission-marketing assistance, public relations, major-donor strategy and nonprofit organizational development consulting.
MINDset direct (www.mindsetdirect.com ) is based in Arlington, Virginia, and helps leading-edge nonprofits identify, understand and influence the dynamics of donor groups in order to drive higher value relationships. The company specializes in mid-level donor programs, sustainer and committed giving strategies, planned-giving marketing and strategy, and chapter-based organizational structure and initiatives.