In the Trenches: Building a Monthly Giving Program

For example, Linda King, the sustaining membership coordinator for the Friends of Iowa Public Television Foundation, indicates that her organization’s current sustainer program generates $234,000 a year with an average annual gift of $138.

“If you’re not offering a sustain[er] program, you’re leaving money on the table,” she says. “Monthly dollars help cash flow and come from donors who make great planned-giving candidates.”