Illinois State University Foundation Selects JHG for Digital and Mobile Marketing Services

SAN DIEGO, June 2, 2009 — JHG (formerly JHG Townsend), the digital marketing agency that combines strategy, interactive, mobile and public relations to engage brands and drive their revenues, today announced that Illinois State University Foundation (ISUF) has joined its roster of clients. JHG’s interactive and mobile group will provide ISUF with an executable marketing strategy to help the university related Foundation leverage digital technologies to increase fundraising among its alumni and friends, including fans of the university athletic programs. The strategy created for ISUF will give the organization a comprehensive technology roadmap inclusive of both online and mobile marketing initiatives. By leveraging this fully integrated approach, the university’s foundation will jumpstart its objectives of advancing online contributions while raising national awareness.