i on Fundraising Technology: Integrating Your Web Site and Database for Greater Donor Engagement

Technology, properly applied, can be a great enabler. But having glimpsed the possibilities, the challenges of achieving it can be frustrating to fundraisers, who want to provide their supporters with a smarter online experience.

One such possibility is the seamless integration of your Web site with your donor database. By having a Web site that can speak to the database, you can open up many possibilities for improved engagement. For example, a Web site that can recognize and get information on its visitors from the database can present tailor-made homepages, and offer content that is relevant to specific donors based on the projects they have supported in the past and their interests. This enables us to treat donors as individuals, and thus, increase our chances of greater engagement and deepened relationships.