How to Write Passionate Letters
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And if you don't have a flow, just write whatever comes into your mind. Get it out. Something good will appear.
Then, go to the bathroom. And come back to your desk, and edit your package like it had been created by someone else. Write with abandon and haste. Edit with a ruthless focus on what you want the package to do.
Freelance copywriter Jerry Huntsinger is the founder of several marketing companies. He can be reached via e-mail at firstname.lastname@example.org.
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