How, When and Why to Thank Donors

That’s not all
New postal rules remain quirky. As of June 1, new USPS regulations and developing standards leave in question whether you can acknowledge lower-level gifts using the cheaper nonprofit bulk-mail rate.

The Direct Marketing Association sums it up in this statement: “Unlimited personalization is allowed so long as the exclusive reason for sending the mail piece is to solicit or advertise a product or service.”

Well, that seems to eliminate tax receipts and leaves a burning question. If the IRS doesn’t require you to acknowledge most gifts with a receipt and you ask for an additional gift as part of a personalized thank-you note, can you still mail at the bulk rate? Details to come.

Tom Hurley is president of the not-for-profit division of DMW, a full-service, direct-response advertising agency with offices in Wayne, Pa.; Plymouth, Mass.; and St. Louis. You can reach him at 774.773.1200; or via e-mail at thurley@dmwdirect.com.