How to Use Social Media to Acquire Donor Prospects

By Robin Cabral

You can drive people to your website, but you can’t force them to give. You must cultivate that relationship like you would with any offline prospect.

The aim is to keep sharing and inviting to support the organization.

While some groups focus on targeting ads that may drive interested prospects to their website and may capture their information, they fail at the back-end to provide highly specific, segmented cultivation engagement series that work to convert these prospects into donors. One should not ignore these prospects, or else these donor acquisition efforts will fail.

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Robin Cabral Author's page

As a “top-in-the-field” Certified Fund-Raising Executive, who has been billed as one of LinkedIn’s top philanthropy voices of the year, Robin Cabral has the skills and experience to focus your efforts, drive your results and enhance your ability and confidence through easy-to-understand and informative strategies, tools and templates.

Helping fundraisers just like you excel and succeed in their careers through her unique programs, her approach is customized for those new to fundraising, wanting to excel in their new fundraising job or role, or advance in their career. She serves both fundraising professionals and executive directors alike.

She provides fundraising strategies, tactics and tools, including coaching, training and content for fundraising success.

Find out more at www.developmentconsultingsolutions.com.