How Leading Brands Develop Breakthrough Creative -- and How You Can Profit
THERE ARE NEW WAYS OF COMMUNICATING
From digital taxi-tops and streaming video to cell phone downloads, today’s consumer is confronted with a more extensive “message network” across virtually every point of contact.
TIME DEMANDS ARE INCREASING EXPONENTIALLY
We live in a “Webified” world. Instant e-mailing has become the new standard for delivery. And culturally, the expectation is that e-mails and phone calls will be returned in a matter of minutes and hours versus days.