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Train your fundraisers
No one knows it all. In every other profession we expect to send employees to conferences, provide them classes, coach them along the way, etc. Don’t expect that your fundraiser automatically knows all there is to know. Provide opportunities to gain new knowledge, meet others in the field, and continue to grow his or her skills.
If you want to attract and retain someone who will develop a sustainable financial engine for your nonprofit, don’t leave your fundraiser out in the cold. Fully integrate your head fundraiser into your organization, and provide the tools, support and resources necessary to succeed.
Nell Edgington is president of Social Velocity.
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