Holiday Fundraising Goes Virtual

There.com members can bid on and purchase virtual Christmas trees in the site’s Charity Tree Park, says Jenny Davis, account executive at public-relations firm Dotted Line Communications, which represents both Tokoni and There.com. The winning bidders then can invite their friends to decorate the trees in the site’s Child’s Play Park.

Davis says the trees will be up throughout the holiday season. There.com members drive donations by hosting events such as a winter carnival, black-tie balls and other holiday parties. There’s also the option of giving more traditional cash donations, which earn supporters prizes according to giving level.

“It’s a way for people to show their support for a cause in a fun holiday way and donate,” Davis says.