'Hipsters': Reaching the Next Niche Generation of Donors

“Hipsters” are a generation of highly educated professionals in their 20s and 30s who make increasingly disposable incomes. They were born under the watchful eyes of focus groups, and Google started as they began high school. Hipsters are your newest crop of donors, but how do you reach them?

Many fundraisers view hipsters as the unmarketable demographic unless you're an advertiser that specializes in “scenester” twentysomethings and thirtysomethings. This is simply not true. Hipsters are a solid middle-class demographic, and they are eager to absorb any cultural zeitgeist. By providing takeaways at events or delivering messages through post or e-mail, nonprofits can integrate their missions into the daily lives of hipsters to succeed more effectively in accomplishing their goals.