DM Diagnosis: Heritage Foundation Appeal Takes Risks
Monthly giving effort falls prey to postage increases and a potentially damaging deal to donors.
Oops
At first I couldn't figure out why the Heritage Foundation hadn't either moved the mail date or included enough stamps for First Class postage regardless of when the donor replied. The last thing you want is your donor's response being returned to him or her with that mean U.S. Postal Service finger pointing at your donor's address, indicating the mail is being returned to sender due to "INSUFFICIENT POSTAGE."
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