Help Stamp Out Junk Mail
* NJOs close the loop. They come back and tell Mrs. Sample what happened with the money she sent. They shower her with thank-you letters, newsletters and special reports that remind her how important she is. The quickest way to make yourself into a junk mailer is to give donors the impression their gifts fall into a huge black hole and make no difference.
This Junk Mail Awareness Week, start putting some of these anti-junk-mail practices to work. That’ll make everyone happier.
Jeff Brooks is creative director at Merkle/Domain.