OMG! comment me!
Carrie Lewis, who has the job, says she strives to give social-networking constituents the tools and information to become advocates, but knows that the rest is left to their initiative. HSUS’ profile on photo-sharing site Flickr, for instance, showcases the organization’s photos and allows people to upload and share their own photos from organization events they’ve attended. Other organizations have used YouTube and Flickr to hold video and photo contests.
Do Something
Do Something, an organization that works to empower young people to take action in their communities, has tried to increase engagement of its MySpace and Facebook constituencies by developing widgets — involvement and/or fundraising tools with portable HTML code that can be copied and pasted by users — for more than 35 causes such as endangered species, energy conservation and gay rights. Visitors can copy the widget code from the organization’s profile and put it on their own social-networking profiles.
