Secrets of the Small Shop
5. Hire someone you aren’t working with to do a creative, file or financial audit. It’s important to have a fresh and impartial set of eyes looking at your program.
6. Don’t rely solely on one writer. Work with a few so they become familiar with your program. Even if you employ a large agency, it’s a good idea to
have an independent writer at the ready in case of an emergency, or
if you need a fresh perspective.
7. When dealing with upper management, always provide a one-page executive summary of the campaigns on which you’re working. A concise “who, what, why, where and when” will help your boss make decisions
8. Take a time-management course. Time is your most important commodity.
9. Part of working smarter is having some fun. Work on one project you enjoy each week — just to keep your job pleasurable.
10. Develop a strategy to prevent burnout. Sheward’s personal plan: buying Swiss chocolates when things get tough.
Cary Castle is a fundraising and membership consultant. Contact: firstname.lastname@example.org.