Different Party, Different Tactic

It might be an off year for big elections, but political fundraising never takes a hiatus. You can be sure that even with almost two years left in the current presidential administration, copywriters around the country, from every political party, are gearing up for the next big push.

Well-known political direct-mail strategist Hal Malchow recently spoke with FundRaising Success about raising money for political campaigns and how to connect with political donors. Malchow also is an author and president of Washington, D.C.-based communications firm MSHC Partners Inc.