Helping Themselves
With fewer donations and declining investments, nonprofits are thinking creatively about cutting costs and raising revenue
April 22, 2009, The Wall Street Journal — When your mission is serving the needy, tough times can be doubly difficult: More people need help, but you have fewer resources.
Nonprofit organizations -- facing cuts in government aid, investment losses and a decline in donations -- have been experimenting with new ways to stay afloat. Besides cutting costs and eliminating waste, they're thinking more creatively about how to use volunteers, garner new donations, strengthen ties with existing donors and create projects that generate additional income.
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