Advice For All You Muggle Fundraisers from Professor Albus Dumbledore
While it's hard to fund an entire nonprofit with electronic communications only, it's wrong not to have meaningful content available online. Key word: meaningful. What can you say on Facebook or Twitter that makes people search out your postings amongst the drivel that surrounds it?
From time to time, we may wish for a little magic to solve all our fundraising challenges. But the reality is, fundraising is hard work, smart strategies and building solid relationships with donors. It's also rewarding and fun, from time to time. I hope that's true for you today.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden, Inc., a consulting firm focusing on helping small to mid-sized nonprofits see big results in fundraising. You can follow Pamela on Twitter @pjbarden.
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at firstname.lastname@example.org or follow her on Twitter at @pjbarden.