Growth Strategies and Case Studies and Board Engagement, Oh My! More P2P Lessons Than You Can Shake a Stick At
October is right around the corner, and that means two things: pumpkin-spice everything and the return of the NonProfit PRO P2P: Redefining Peer to Peer Conference. If you're here for the gourds, we can't help you. (Sorry!) But if you want the very best in P2P fundraising, you came to the right place. Let's get right to it.
If you've been to the conference before, you already know the deal: intimate format, top P2P experts, killer food and drink. If you've never been, allow us to fill you in.
This year's conference is Oct. 5 at the Washington Hilton in Washington, D.C. It's a single-day event, and it's small by design—100 attendees, multiple networking opportunities and direct access to speakers. And, speaking of speakers, we've lined up some of the best in the business to talk about some of the biggest issues in the P2P space. Check out the content we've got on deck:
- Growing Revenue While Enhancing Your Brand: Strategies for Effective P2P Fundraising
In this keynote session, Steven Nardizzi will share proven strategies—based on real world experience—used by organizations like Wounded Warrior Project to engage millions of supporters on social media and grow successful P2P fundraising programs. Whether you’re considering starting a new P2P fundraising program, or looking to grow an existing one, you’ll gain valuable insights on how to effectively engage your supporters and increase your revenue.
- Dance the Night Away: How Four Diamonds Leverages Community to Develop Life-Long Ambassadors (And How You Can Too)
Michael Ringenbach (Four Diamonds Fund) and Dan Germain (Personify) discuss how Penn State's Four Diamonds drives engagement, collaboration, and the sharing of best practices among ambassadors, school administrators and local participants via an online community. The nonprofit generates commitment to youth leadership and philanthropy through a series of creative 24-hour dance events. The popularity of these mini-THONs continue to grow thanks to an ambassador program that helps to spread these events across the country.
- Getting Your Board Involved in P2P: How Your Board Can Positively Impact the Bottom Line
Is your board of directors not sure about P2P fundraising? Do they question the opportunity? Do they share your vision for true constituent engagement, acquisition and efficient ROI? Rachel Armbruster (Armbruster Consulting) and a special nonprofit guest will dive into actionable strategies for educating your board and engaging board members in your P2P programs.
- Growing Pains: Lessons From Human Rights Campaign's P2P Successes and Failures
Human Rights Campaign has seen phenomenal growth over the last decade—largely because of its success in the digital space. The nonprofit has two visible and successful P2P fundraising programs: Athletes for Equality and its Wedding Registry. In this session, Human Rights Campaign's Dane Grams and Margot Rosen will explain from the inside out how those programs operate, including what’s working and, more importantly, what’s not. You’ll learn what Human Rights Campaign isn't doing and what it plans on doing next in the world of P2P.
- Coaching and Engaging Your Participant Fundraisers
Peer-to-peer fundraising can be a daunting task for even experienced participants, let alone first-time fundraisers. Don't let them go it alone. In this session, learn from Blackbaud's Jennifer Peters how to familiarize P2P participants with your online fundraising tools—personal web pages, email tools, social sharing, etc.—and tips for turning them into expert-level fundraisers. You'll also learn how to keep fundraisers engaged and focused.
- Corporate Engagement: How and Why (Beyond the Basics)
A growing trend in philanthropy is the rise of corporations looking for meaningful corporate social responsibility initiatives to help them engage with employees and do good works in their communities. Peer-to-peer events and campaigns provide so many opportunities for nonprofits to tap the often hidden power of corporate partners. Find out how from FrontStream's Claire Kerr. You'll learn what kinds of causes employees/corporations choose to support in workplace campaigns, the kinds of P2P campaigns that are taking off in workplaces, and more.
- Social and Mobile: How to Maximize for Messaging and Event Integration
Join Colleen Legge (Charity Dynamics) for a look at why content strategy matters for P2P events and how to build an effective communication strategy for events. In this session, you'll learn from case studies and first-hand experience the how and why of content strategy for events and how to best use social media for them.
All that in addition to a pair of 50-minute roundtable sessions moderated by our speakers, a networking cocktail reception and a whole bunch of other great learning opportunities.
Want to attend? Learn more about the conference here, or jump right over here to register. For our loyal news subscribers, we're offering 50 percent off (!) regular admission when you use the code NPPNEWS at checkout. Registration is limited, so don't wait. (Oh, and it's open only to 501(c) nonprofits.) We'll see you there!