GreatSchools Launches Social Media Initiative Promoting Parents’ Role in Education

The Great Parents Pledge is designed to tap into social media channels, enabling parents to easily take it and share it with others. After taking the Pledge, parents can view which states and cities have the largest number of pledging parents. GreatSchools also developed The Pledge as a distributable widget so that parents can post and share it virtually anywhere on the Web. GreatSchools will feature The Great Parents Pledge on its website and on its Facebook, MySpace and CafeMom pages.

The GreatSchools.org website (www.greatschools.org/pledge), which serves as the destination for The Great Parents Pledge, also features rich content to help parents prepare for Back to School season – including how to avoid the summer ‘brain drain’ by keeping kids involved in learning, a shopping guide for cost effective school supplies, and a ‘Back to School Quiz’ to learn how to ensure kids have a smooth start to the school year.

Private and Public Sector Support

Numerous organizations in the education and parenting sectors are helping to promote The Great Parents Pledge, including America’s Promise and DonorsChoose.

Hallmark, an iconic brand, manufacturer and retailer of expression cards, is serving as the inaugural sponsor of The Great Parents Pledge. The Great Parents Pledge includes specific actions parents can take to ease their children’s back-to-school butterflies, such as slipping their child an encouraging card.

About GreatSchools
GreatSchools is an independent, nonprofit organization that improves education by inspiring parents to be involved.

Parents choose GreatSchools to connect with each other – to find the right schools, share stories and advice, and get their parenting questions answered. Over the past 10 years, GreatSchools has empowered and inspired millions of parents to support their children’s education. In the past year alone, more than 35 million people – approximately one in three K-12 households in the U.S. – visited GreatSchools (www.greatschools.org). With hundreds of thousands of ratings and parent reviews of schools nationwide, GreatSchools is the paramount parent-to-parent education community.