Social Media: Findlay Hancock County Community Foundation
But the one thing any organization or consultant will tell you about social media is that you have to have a plan. And the realization and implementation of that truth is what made the Findlay Hancock County Community Foundation’s entry stand out.
The foundation began using social media in 2010. But in 2012, it realized that it really needed a plan. So it came up with one. Rather than wring its hands and wonder how to raise money — NOW — on social media, it set a very clear strategy of using the platform — mainly Facebook — to build relationships that could ultimately lead to gifts. So halfway through 2012, the foundation developed the objectives to:
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And the Winners Are ...
Campaign of the Year: Ronald McDonald House Charities
Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum
On the Edge: The Salvation Army Canada
Direct Mail (Less Than $10 Million): City Harvest and Good Counsel Homes
E-mail ($10 Million and Up): Canine Companions for Independence
E-mail (Less Than $10 Million): NARAL Pro-Choice America
Multichannel (Less Than $10 Million): African Wildlife Foundation
Multichannel ($10 Million and Up): Union Rescue Mission
Special Events: Monmouth University
Telefundraising: Democratic National Committee
Website: Covenant House
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