Gold Awards Flashback: Obama for America (2009 Package of the Year)
From the judges: "No matter what your political stance, there's no denying that President Obama is a powerful orator. In this bold package, A.B. Data harnessed that power to capture the imagination of a nontraditional direct-mail audience — mainly folks who purchased Obama-related goodies online but who weren't responding consistently to direct mail. The focus of the package is a greeting-card-like device that, when opened, plays a short recording of a speech by then-Sen. Obama. Noticeably absent is a traditional letter, which is replaced by a short note from the candidate written inside the card."
Read more about this packaged and other 2009 winners here.