You Might Be Good, but Are You Great?

'Good is the enemy of great" is the opening of one of the most influential books in contemporary management thinking. As an opening it's pretty arresting. Maybe not up there alongside "A spectre is haunting Europe" or "In the beginning was the word" — but nonetheless powerful. And although originally written about businesses, the thinking behind it also challenges the self-satisfied mentality of those charities that trumpet their worthy mission statements but sometimes ignore their weak results.