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“Even if your organization doesn’t want to have a blog or twitter strategy today, it’s important to consider those things outside of your site if even to put them on the shelf for a while. If we start by talking about our web site, we’ve already shut the door to many things that will make us successful. So please, call it your web presence. You’ll be glad you did.”
— “Think Outside the Site,” posted April 16 by Peter Genuardi at Connection Cafe.