Getting 'Relationship Fundraising' Right With Technology

"If you want loyalty, get a dog" — so said Sam Walton, founder of Wal-Mart.

That’s the attitude of some businesses, and sure enough, their customers roam from vendor to vendor seeking the lowest price, without demanding high levels of customer service.

These businesses are happy and indeed set up to comply — short-term relationships, no questions asked and no hard feelings when the relationship is over.