Interactive Fundraising: Getting Into the Inbound Marketing Game

Dharmesh Shah, the founder and CTO of HubSpot, an online marketing company that is at the forefront of the inbound marketing revolution, recently spoke to a group of nonprofit leaders in Washington, D.C. He said that “nonprofit organizations can benefit from social media even more than businesses for one simple reason — they are much more likely to have a message that people want to spread. Social-media sites like Facebook and Twitter can help promote a cause in ways that were not possible a decade ago.”