Getting to the Heart of Major-Gifts Giving
- Regularly read donor letters to employees or pass along excerpts by e-mail. Focus especially on donor letters that express gratitude for being able to serve.
- Have a donor come in and speak to employees. Ask her why she’s involved and why she stays involved.
- Encourage employees to call or visit with donors to talk about their motivations for being involved.
3. Celebrate out-of-the-box thinking. Encourage employees to think differently — to create new opportunities or unconventional solutions to problems. Organize brainstorming sessions that allow employees to present ideas and focus broadly on new fields. Sometimes it’s even better if the organizational leaders at the highest levels stay out of these meetings. A freer flow of thinking gives birth to good ideas.
4. Have fun. Everyone knows what this means and what it looks like. In some companies, it’s practical jokes, random sounds on the intercom, games and competitions, going out to eat together, or just sitting around talking. Fun means laughing and
celebrating your work.
5. Publish your vision and mission. Do employees actually know your organization’s vision and mission? If not, it’s either because you don’t have them or you haven’t publicized them. Get your vision out there. Talk about it. Explain how you came up with it. Remember, this is why you’re together, doing what you do.
6. Create and publish your list of values. The fact is, even if you don’t have a written statement of values, you already have a set of values that you run the organization by. If it’s not written down, talk about the values you share with others, create a list and publish it. Focus on the people and causes you serve and the donors who make it all possible. And then live by those values! Ask employees to hold you and one another accountable.
If you’re hanging with Richard it won’t be long before you’ll be laughing.
He always finds something funny in everything. But when the conversation is about people, their money and giving, you’ll find a deeply caring counselor who helps donors fulfill their passions and interests. Richard believes that successful major-gift fundraising is not fundamentally about securing revenue for good causes. Instead it is about helping donors express who they are through their giving. The Connections blog will provide practical information on how to do this successfully. Richard has more than 30 years of nonprofit leadership and fundraising experience, and is founding partner of the Veritus Group.
If you like baseball, tennis, golf, Gregorian chant, jazz, rock, good wine and deep conversation, then you’ll like to hang out with Jeff.
If you are passionate about fundraising, Jeff will inspire you to be a true “broker of love” for your donors, helping you bring together a donor’s desire to change the world and the world’s greatest needs. Jeff believes that if nonprofits truly want to grow and obtain more net revenue for their mission, it will come through creating, building and successfully managing major-gift programs. The Connections blog will give you inspiration and practical advice to help you succeed. Jeff has more than 25 years of nonprofit fundraising experience and is senior partner of the Veritus Group.