Generation Y: Breaking Stereotypes by Raising Funds and Doing Good

3.) Provide tools for advocates to take up your cause. A great example of an organization doing this is GirlEffect.org.

4.) Get it out there. Make sure your organization is registered on websites like Network for Good, Crowdrise, JustGive and various other sites designed to allow supporters to advocate on behalf of an organization. Use social networks to highlight the people who are taking advantage of these opportunities, and show others how they can join in.

5.) Have options. We may want to give online, through Facebook, at the supermarket checkout or after we check you out on GuideStar — but make sure the options exist and the steps to execute the donation are not laborious. After all, we generation Y kids have such short attention spans …

Christina Johns is online media manager at International Fellowship of Christians and Jews.