Geffen Playhouse Addresses Money Blues
During a tough year, the playhouse made a plea for donations and instituted discounts. Compounding matters: a continuing $2.6 million in debt from its 2005 expansion and renovation.
August 31, 2009, The Los Angeles Times — Hoping to boost attendance after a year of production cuts and emergency fundraising appeals, the financially stretched Geffen Playhouse has worked in a new marketing wrinkle: using the Web-based ticket-discounter Goldstar to sell season subscriptions at half price.
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