Net Gain: Not Fade Away

Below are trends that we hope will stick and that warrant consideration by fundraisers:

Social accountability
Most nonprofits know they need to demonstrate financial accountability to their board of directors, but many forget to expand accountability — including how specific gifts are used — to donors and constituents. Due to numerous stories about financial mishandlings at nonprofits in mainstream media, the demand for social accountability has grown rapidly. Constituents want to know where their donations go, how they’re used and what impact they make.