A Look Back — and Forward
Pamela Barden, president, PJBarden Inc.
Digital was in its early stages, and we were still trying to figure out what this meant beyond a website. Some early adopters were making good use of e-appeals and online giving, but it seems most of us were running to catch up. There weren’t that many truly qualified companies that could help nonprofits navigate this newer space.
Karin Kirchoff, vice president, MINDset Direct
I feel like we were still recovering from 9/11 … anthrax and the war(s). Ten years later, struggling to come out of a depression has been tough for many nonprofits — “flat is the new up” is giving way to “slightly down is the new up” for some. This has been especially true for those who haven’t integrated (databases, messaging, donor experience, etc.) and for those not on the front page.
Pamela Grow, fundraising author and consultant at pamelagrow.com
When I began my career in 2000, there were relatively few resources available online for someone new to fundraising. The CharityChannel forums saved my life!
Technology-wise, most nonprofits were far behind the times, and many of the smaller organizations didn’t even have websites. One of my primary goals with the first organization I worked with was getting a website up and running — one that accepted online donations. When I spoke with our board and volunteers about the importance of a website, I didn’t get anywhere. So I taught myself coding and had a website up and running within a week. Small shop fundraisers need to adopt my mantra: Everything is “figure-out-able” and to not fear technology.