The Right Moves
2. Listen: It's the hardest thing for us to do because we have so much to say about our organization. But sometimes, it's best to just listen to what the donor is saying. You may pick up a nugget or two that will be valuable for future communications.
3. The times they are a changin': Old school — aka direct mail — may still be king. But e-mail, Web, social media and mobile are creeping ever closer. Get on the bandwagon before it's too late
National senior director of philanthropy, Make-A-Wish Foundation of America
1. Fundraisers need to stay sharp and always be on top of their game.
2. Look at best-of-class examples.
3. Always learn from every experience.
Director of nonprofit services, Care2
1. Don't be afraid to ask!
2. Innovate: Never stop trying new things!
3. Continue to invest in online strategies!
Fundraising expert and radio-show host
1. Electronically screen your database for wealth.
2. Develop your fundraising campaign strategy around those who have proven wealth and are donors.
3. Develop a strong, easy-to-navigate website with integrated social media and online fundraising tools.
Founder, Lighthouse Counsel
1. Develop sincere relationships on behalf of an organization/cause that you are passionate about.
2. Be focused, positive and highly ethical.
Principal and president, Non-Profit Group, DMW Direct
1. You must acquire more donors than you lose every year, or you begin an unstoppable slide. For most direct-response programs that means adding mail-acquired donors.
2. Donors give to meet their needs, not yours. Communicate with them about their passion, not your mission. Show donors that your efforts help fulfill their dreams.