The Right Moves

Ephraim Gopin

Mobile. But don't forget about person-to-person solicitation.

Dane Grams

Figuring out the social network once and for all, but don't forget to continue to invest in e-mail acquisition.

Tom Hurley

I have no idea what the Next Big Thing is. I just hope it's an effective fundraising tool. The last few NBTs have been distractions, at best.

Marc Pitman

Making it easy for people to donate from their cell phone, but don't forget to keep some form of snail-mail program (asking and thanking).

Holly Ross

Social, but don't forget that it's not about raising money [via social media] right now. It's about integrating social into your CRM so you have a more detailed picture of who your donor is, allowing you to personalize that message even more for higher results across other channels. FS