Premiums and Paid Products Spotlight: Fundraising Premiums: What's Working and Why
But like so many premiums, this one might have been viable for only a limited time. If the U.S. Postal Service had not reissued the Purple Heart stamp for the fifth time as a 44-center following the last postage increase, this package would have been forced into retirement.
Between that and ever-evolving postal regulations and restrictions on mail formats, I think the mailers of dimensional premiums especially are intrepid fundraisers — in spite of what everybody says about “those tacky premiums.” — KS
Kimberly Seville is a creative strategist and nonprofit copywriter. Reach her at firstname.lastname@example.org