Hello, I Love You; Won't You Tell Me Your Name
With patience and creativity, you can build relationships that lead to deeper involvement (i.e., donations). There's no magical mystery; your fans really do want to be treated as people you actually care about. Give them that, and they might start caring about helping you beyond simply clicking a "like" button.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc., a consulting firm focused on helping small to midsized nonprofits see big results in fundraising. You can follow Pamela on Twitter @pjbarden.
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at email@example.com or follow her on Twitter at @pjbarden.