Fundraising Forum: State of the Sector, Part 2
Polly: I came from the corporate side — business-to-consumer, business-to-business. It was an easy transition, actually.
Jo: I came from package-goods marketing and found very quickly what Kurt mentioned. It was true — but it didn’t take me long to get “consumer” vs. “donor.”
Roger: We need to honor and hold up as examples folks like Jo who are making a difference in the sector. And we need others to understand why they succeeded.
Margaret: Does anyone want to offer some final tips on how fundraisers should be approaching their craft in the coming year?
Roger: With an overdose of curiosity. May everyone be a Thomas Edison.
Jo: Take one team internally you feel would be a fundraising help and break the silo — by asking them to help.
Polly: The Commitment to Consumer Choice (www.dmaccc.org) is going to be a challenge that everyone needs to be aware of.
Kurt: And for us to know what the consumer chooses, we have to do something we’re not good at — ask them.
Kurt: What we don’t ask is, “How do you want your information? How do you feel we are doing using your money? What would you have us do differently?” It’s more qualitative kinds of questions, I think.
Kurt: And make sure you have a vision!
Roger: And make sure you develop a Donor Satisfaction and Loyalty Index so you can track your progress.
Polly: Sharing ideas and results with your peers is essential — and also take advantage of outside fundraising counsel. Agencies are learning a ton from working with so many clients across so many sectors — leverage that learning!
Jo: To follow up with Polly — make sure your vendor/partners are all in-line with your vision. We do a big gathering every year of our partners.
Roger: Bless you, Jo.