Fundraising Communications-Remember to Dot Your I's and Cross

Channel integration largely impacts two aspects of fundraising communications: your brand and specific campaigns. With branding, channel integration means using the same messages (visual, written, spoken) at all points of contact that a donor or other audience member has with your organization. Each point of contact reinforces the messages you want her to receive. When applied to a fundraising campaign, channel integration allows you to reach the donor through the medium she's most comfortable using (meeting, e-mail, Web, PowerPoint, mail, etc.) and build on the campaign's more focused message at each additional point of contact.