Fundraising Campaign of the Year: Leader Dogs for the Blind
Graduation Poster
Submitted by Huntsinger & Jeffer
The Numbers
Recipients: 26,449
Response Rate: 10.25 percent
Total Cost: $14,770
Income Generated: $124,200
Average Gift: $45.81
Cost to Raise a Dollar: $0.12
The Campaign of the Year award winner is a perfect example of a point Gold Awards judge Dane Grams made in his introduction. It's a fairly simple package, especially considering that last year's winner included a thin balsa wood airplane! In this year's winner, all you'll find is a letter, reply device and poster.
Related Content
Complete List of the 2012 Gold Awards for Fundraising Excellence Winners
Grand Control of the Year: National Center for Missing & Exploited Children
Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society
E-mail Campaigns of the Year: Trust for Public Land and People for the American Way
Multichannel Campaigns of the Year: People for the American Way and Christian Appalachian Project
Special Events Campaigns of the Year: MIND Research Institute and Avow Hospice
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