Fundraising in the Blogosphere
Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments
If the thought of writing three or four blog posts each week gives you the heebie-jeebies, relax. Here are some ideas for generating content:
- Tell stories about people you are helping. A story ALWAYS works! Remember to keep it short and compelling.
- Reuse stories from your print newsletter.
- Repurpose information from e-mail blasts.
- Listen to what frontline staffers are talking about.
- Invite guest bloggers — clients, staff, board, volunteers and donors. Be specific with them when you ask. Ask them to write a short paragraph or two of 250 words MAX.
- Ask questions in blog posts, and invite readers to comment.
- Post summaries of events or activities with photos.
- Summarize press releases, or link to current news stories.
- Report back from an event or conference.
- Highlight the expertise of staff or volunteers.
- Tell about the work of volunteers.
- Share a couple of pertinent statistics of your work (for example, “our animal shelter saw a 10 percent increase in adoptions this month”).
Be sure to share the link to your blog everywhere you can — in your newsletter, via e-mail blasts, etc. Before you know it, you’ll have loyal followers who are interacting with you through your blog!
« Previous 1 2 All