Cover Story: Fundraising 101 — Special Campaigns

The third installment in our year-long series on fundraising basics focuses on special campaigns. In this multifeature special report:

• Lawrence Henze talks about "10 Things You Need to Know About Reactivating Lapsed Donors";
• Thomas Mesaros and Cate Fox discuss "10 Things You Need to Know About Capital Campaigns";
• Scott Janney outlines "10 Things You Need to Know about Planned Giving"; and
• Heather Fignar explains "10 Things You Need to Know about Monthly Giving Campaigns."

About our contributors
Lawrence Henze is managing director at Target Analytics, a Blackbaud company.