Measures of (Social-Media) Success

FeedBurner

Are your feeds radiating out?

Now owned by Google, FeedBurner is the easiest way to roll your own feed — and then sit back and watch the stats roll it. It'll tell you how many people have subscribed to your blog or site — or even a section of your blog, if you set it up that way. Dig deeper and you'll find your Feed Stats Dashboard, revealing average subscribers, reach, popular feed items (recently and all time) and other interesting factoids. For instance, we didn't know Cambridge (Mass.) Community Television was aggregating Socialbrite's open content via our feeds until we spotted it in FeedBurner. Nice!

Twitter tools

A wealth of options

There are a ton of third-party Twitter apps to measure your Twitter grandiosity. Here are a few of my favorites:

• Twitalyzer works for any Twitter account and gives you information about the impact score (percentile score) and the type of influencer it is.
• Grader.com is a suite of tools that helps you measure and analyze your marketing efforts. It shows the bio, location, history and the number of followers of the Twitter user you're researching, and more.
• TwitterCounter lets you count registrations and 
comments on a particular campaign you're running.
• BackTweets shows you how many people you reach on Twitter and helps you understand how people interact with your brand and your content.
• Type your Twitter ID into Twitaholic (where you can also see the most popular Twitter users in your city), or Twinfluence or Twittorati to see what kind of impact you're making.
• How far did your tweet travel? TweetReach offers reach metrics, statistics and analysis for marketing and 
PR professionals. Retweet Rank, TweetMeme, Twitturly and Retweetist also measure how often you get 
retweeted.
• TweetEffect determines which tweets make you lose or gain followers.
• My Tweeple is a basic tool that lets you manage who you're following and who's following you.
• TwitterSheep analyzes your follower profiles to assess their likelihood of engagement.

PostRank