Franklin Forum Roundup: Obama Campaign Insider Shares Tips
Some other key takeaways from Ehrenwerth's presentation:
- Significant resources need to be put toward an organization's Web site. Consider adding videos to your site, as well. Videos drove up visitation and revisitation to Obama's site.
- Employing someone with community-organizing experience who is familiar with doing really grassroots, face-to-face contact with supporters — might be of value to your organization.
- Diversify fundraising sources.
- Try to get a small contribution at first. As the Obama campaign proved, this strategy can still result in a large amount of money over time.
- Work at getting repeat donors. Many donors to the campaign gave small donations, repeatedly.
- Make sure your Web site is user-friendly, and especially that contributions can be made easily.
- Employ new media and have staff dedicated to spending time on them. According to Ehrenwerth, the Obama campaign had a new-media director in each state. They created interactive blogs and talked about everything going on for the campaign locally. He said being on Facebook and other social-networking sites is mandatory because the opportunities are endless. These sites aren't just populated by the under-30 demographic, though it's a good place to reach those individuals as well. In five years, he said, it will be unthinkable not to have a presence on social networks — so start now.If your organization lacks the staff — or those with an understanding of how these sites work — to do this, Ehrenwerth recommended seeing if a staff member's son or daughter who might be more familiar with the sites can help you create and maintain a profile for your organization.
Check out this video on the FundRaising Success homepage to see Justin Ehrenwerth talk more about the Obama campaign.