Four Integration Recommendations

A case study analyzing the effect of eCRM on donor behavior for the SPCA of Texas, the study found that donors touched through multiple communication channels have a higher long-term value, retention and lifetime value, whether they start as direct-mail-only donors or as online-only donors.

In the session, Steve Bradford, direct marketing manager for Prison Fellowship Ministries, Mike Rogers, CEO of StrategicOne, and Vinay Bhagat, founder and CSO at Convio, presented case studies supporting the study’s findings and tips on how to use eCRM to optimize integrated fundraising efforts.