Four Characteristics of Senior Givers

In a recent conversation, Harvey McKinnon, president of Harvey McKinnon Associates, a donor-relationship consultancy based out of Vancouver, British Columbia, Canada, shared some of the other giving nuances common to senior donors.

1) Seniors are prime candidates for monthly giving. Electronic pledge programs where people give, say, $25 a month to a charity are an easy sell to older donors, McKinnon says. "Seniors are quite up for joining these programs because, as you can imagine, if they have an automatic withdrawal coming from their bank account or are automatically making a pledge on their credit card, that's convenient for them. ... We've seen significant growth of older people joining these programs."