Four Canvassing Musts

Canvassing operations create opportunities for personal interactions between an organization and its constituency. But how do you know if canvassing is right for your organization?

Laurie Moskowitz, one of the founders of FieldWorks, a firm that specializes in grassroots organizing, says an organization should do a strategic assessment in which it considers the issue it would be discussing at the door — Are you trying to get new people to give? Are you trying to raise, in addition to money, public awareness of an issue? — how people would respond, and what kind of resources it has and would need.