Clear the Air

Jim Abernathy agrees. As executive director of the Environmental Support Center, a training and consulting firm that helps environmental organizations, he sees environmental groups struggle to identify their potential donor markets.

“Environmental donors are as varied and complex as the issues they support,” he says. “Too often they’re characterized as Democrats or liberals, which are short-sighted labels. I think the unifying issues are healthy
communities, concern for one’s family and the future of the planet.”