Find the Gold in Your Fundraising This Fall
Focus more on renewing current and lapsed donors than on acquiring new ones.

By
Gail Perry
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[Editor's note: On Nov. 1, fundraising consultant Gail Perry hosted the free webinar, "Where to Find the Donors This Fall." Following are some important takeaways.]
We all know that year-end fundraising is the most important season of all. About half of your donors will make only one gift a year, and most of them will make it between October and December.
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