Five Ways to Promote Bequest Gifts at (Almost) No Cost

Five Ways to Promote Bequest Gifts at (Almost) No Cost

Oct. 25, 2005

By Alexander Macnab

Consider this: All our donors will one day die, and the majority of them do not have wills. Of those who do, few leave money to charity.

So even if your organization has a small or nonexistent budget for planned-giving programs, you still have to make it an important part of your development plan. Following are five almost no-cost ways (and a bonus sixth) to help your donors, board members, former board members, staff and retired staff (an often overlooked and potentially very helpful group) make planned giving a priority: